Essential Functions:
Communications Leadership
? Works closely with the President to establish and evolve the Frank Lloyd Wright Foundation?s messaging and the values-based organizational voice (brand identity). Ensures that Foundation-wide communications are relevant and accurate and evoke a consistent, engaging, and identifiable Frank Lloyd Wright Foundation voice.
? Leads the organization to an exceptional national reputation and the accomplishment of annual goals through the development and implementation of comprehensive strategic marketing and communications plans. Ensures continual review and assessment ? both anecdotal and measurable ? of the effectiveness of active campaigns.
? Creates and manages a digital Outreach Calendar, scheduling upcoming materials and mailings (Foundation-wide) and archiving past mailings and printings. Establishes a hard-copy set of files of all Foundation (all departments) materials. Actively seeks out and procures these samples and is always involved in and aware of their creation.
? Develops timely, effective, compelling communications tailored for a range of audiences. Provides a thorough editorial and ?messaging? eye for outgoing copy and design. Oversees development, quality, and best timing of all internal and external written communications including, but not limited to, the annual report, internal newsletter, marketing collateral materials, website, social media, and email campaigns.
? Serves as a writing, editorial, and messaging/voice editor within the Development Department and beyond. Actively surveys all departments for new information and consistency of established message and voice.
? Serves as an informed and senior art director to all designers (internal and vendors). Maintains an exceptionally high standard of design and organizational message match in all communications. Manages the Communications Department design budget and the selection of vendors.
Media Direction
? Works closely with the President, the Frank Lloyd Wright Foundation?s official spokesperson, to maintain and build press relationships and drive exceptional press coverage.
? Creates and manages a PR calendar, scheduling out possible media pushes and archiving past campaigns. Strategically coordinates and tracks all realized and prospective media hits. Utilizes Raiser?s Edge as a database and as a cultivation and planning tool. Fully captures, enters, and strategically utilizes all contact data in Raiser?s Edge (and hard-copy files as appropriate) ensuring maximum effectiveness of critical data resources and information accessibility for all staff.
? Consults with and then schedules the President (through his Executive Assistant), the Vice President ? Development & Communications, or the appropriate representative, for interviews, press engagements, etc. Schedules estate access for press crews/interviewers. Works closely with all appropriate staff members to set policies, coordinate timing, and ensure safe and successful media sessions.
? Serves as a secondary Foundation spokesperson.
? Coordinates the crafting and appropriate distribution of exceptionally written, focused, and creative media releases, calendar listings, announcements, etc. Updates, maintains, and provides media kits, lists, and other public relations tools.
? Works with and actively directs vendor PR firms as needed.
? Ensures a master file of all Foundation print media pieces. Ensures an updated master set of all print press coverage for easy and immediate reproduction and distribution.
Tour (and Other Program) Marketing
? Leads and works with the Vice President-Development & Communications, senior management, and the Tour Department to develop, implement, and manage tour and other Foundation program marketing plan(s), calendar(s), and budget(s).
? With the Tour Department, monitors attendance and sales figures throughout the tour season. Collaborates with the department to revise, create, and coordinate tour marketing materials (brochures, advertisements, etc.). Oversees tour literature distribution.
? Utilizes Raiser?s Edge and other appropriate software as a marketing planning tool.
Staff Management
? Supervises Quarterly Editor/Advertising Manager, in-house and third-party designers, in-house and third-party writers, and other staff as necessary to accomplish communications goals.
? Creates strong, low-politic relationships across all Foundation departments and divisions. Is strong collaborator and serves as a messaging resource for all staff.
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