As the rush toward social media, blogs, etc continues?and so turns the marketing world toward some tried and true marketing tactics: Direct Mail and Radio.
- We are putting the finishing touches on a three dimensional mailer for a new client, Strategic Fundraising. The campaign is designed for their sales staff to warm up the sale.
- We are just starting to write a radio ad for the American Health Information Management Association (AHIMA). ?AHIMA is promoting their Annual Conference to it?s membership of nearly 100,000 members nationwide (oh, yeah and we are doing some Social Media for them as well!!!).
Proven strategies whether they are old school or new school will always be leaned on, especially in risky economic times. ?As for the fax campaign, that has about as much chance of coming back as the fanny pack or New Coke.
Source: http://www.multiplycommunications.com/direct-mail-radio-whats-next-a-fax-campaign/
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