Iterations: Reinvention And Re-Rolling The Dice

The topic of this week?s column is time-honored when it comes to business, perhaps even overused in many cases, and in the startup world, sometimes mocked, and at others, romanticized, but usually only in hindsight: The Pivot. This is a loaded word, so I should be clear that its more to describe a business decision on a spectrum, with ?slight shift? on one end and ?complete reinvention? on the other. If a startup company matures and is able to achieve some level of success, we sometimes begin to hear from the founders about how they changed course along the way, either through a slight tweak, massive reset, or something inbetween. Fab, which now drives one of the fastest-growing e-commerce properties, originally started as a gay social network called Fabulis. Before entering the daily deals space as Groupon, the founders started The Point, trying to catalyze action by using the crowd to reach a certain ?tipping point.? More recently, the small team behind Instagram initially began with Burbn, a location-based mobile application which struggled to find its way.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/sJ-gPy8T-zI/

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