Sony Sues ?Kevin Butler? Actor? - Video Game Blog, Video Games ...

By ReecePublished: 08 October 2012 3:22 PM UTC

Posted in: PS3, PS3 News, Video Games, Wii, Wii News

Tags: Bridgestone, Jerry Lambert, Kevin Butler, Mario Kart Wii, nintendo, playstation, PS3, Sony, vita, Wii

Yeah, really. Jerry Lambert, best known for?his role as the fictional Sony Vice President?character Kevin Butler, recently appeared in?a Bridgestone tyre commercial wherein he and his co-workers are caught playing?Mario Kart Wii?by their boss. Sony isn?t too pleased about this ordeal, and is taking action.

Kevin Butler appears in?many humourous PlayStation commercials, and has become strongly associated with the brand. However, its important to note that, in the Bridgestone commercial, he is?not?playing his iconic character. Nor is he directly promoting a Nintendo product ? let?s not forget that this is an advertisement for car tyres.

Unfortunately, Sony doesn?t see it that way, and is in the process of suing both Bridgestone and Wildcat Creek Inc because of the commercial. Wildcat Creek Inc is Jerry Lambert?s very own production company, and the man already appears in many other commercials and movies.

Sony Computer Entertainment America filed a law suit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he?s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony?s intellectual property, creates confusion in the market and causes damage to Sony.

I understand the strictness of marketing policies and the binding nature of contracts, but I really think Sony are going too far here. Suing Lambert over this is one thing, but suing Bridgestone too? What did they do?

Here?s the?original video, which has been removed almost everywhere else. A revised version has been edited?to remove Jerry Lambert completely:

http://www.youtube.com/watch?v=M9WRGjODZDQ

What do you think? Is Sony wrong on this one? (Clue: yes).

[Source:?Destructoid]

Article from Gamersyndrome.com

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About the Author

My name is Reece, and I'm an aspiring writer from England. I've been into gaming since I was about 4 years old, playing the Game Boy, PSOne and Sega Mega Drive (Genesis to you Americans!). Having these systems around during my youth lead to the greatest and most-anticipated Christmas ever - the year I got my N64! Open to any system and genre, I remain completely unbiased as a proud owner of a Wii, Xbox 360, PS3 and 3DS. Come on Vita, give me more reasons to buy you too! My favourite games are Resident Evil 2, Zelda: The Wind Waker, Streets of Rage 2, Left 4 Dead, Final Fantasy VII, Metal Gear Solid 3: Snake Eater and Yoshi's Island. I also write news for Explosion.com. You can catch me on Twitter: https://twitter.com/ReeceH92

Source: http://gamersyndrome.com/2012/video-games/sony-sues-kevin-butler-actor-for-being-near-wii-console/

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