>>> finally tonight, they often get more next-day buzz in the tackled and touchdowns on the field. if you're afraid to take a bathroom break or make a kitchen run during sunday's super bowl for fear of missing the clever and funny commercials, fear not. many are a click away. a new kind of pregame show.
>> hi, can i get my crb brought up, please?
>> broderick. broderick.
>> reporter: it could have been one of monday morning's super bowl ads . matthew broderick recreating scenes from a classic '80s movie. we are talking about it now because this honda ad has been viewed 10 million times on the internet. advertisers, it seems, can't resist getting a jump on the post super bowl buzz by putting their ads on now. volkswagen first tried it last year. remember the point-sized darth vader ? that commercial was released days before the game and went viral. know volkswagen is back with another early release.
>> the dog is funnier than the vader kid.
>> reporter: before volkswagen released that commercial, it let the dogs out of the bag in this teaser video. yes, a preview of a preview ad. 11 million hits on youtube.
>> they all try to get on twitter and facebook and youtube and get people passing their ads along ahead of the game.
>> reporter: but are advertisers destroying a time-honored super bowl tradition?
>> it loses the anticipation many people watch the super bowl for, like myself.
>> reporter: a 30-second ad that costs around $3.5 million on tv costs nothing on the internet.
>> i'm so sorry, mr. seinfeld, you're number two on the list.
>> who is number one?
>> that guy.
>> what guy?
>> so you're number one.
>> reporter: there might be a lot of buzz now.
>> i like the doritos, bud light , the dog jumping through the screen door.
>> reporter: the big question is, without the surprise factor, will we be talking ads come monday morning or, heaven forbid , about the football game ? and you
Source: http://video.msnbc.msn.com/nightly-news/46258799/
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